The Greatest Movie Ever Sold

Morgan Spurlock is a documentary tiller different from the others. If Michael Moore made ​​a documentary with the usual sarcasm sarcastic about the state of American politics then Morgan Spurlock takes a different approach: humorous. The work debuted in 2004: Spurlock's Super Size Me made ​​into a film director who was nominated for Academy Awards - although he did not win it. After all it is a film that makes Morgan Spurlock became famous. Spurlock documentary films that can not follow the subsequent success of Super Size Me until finally he gets the next brilliant idea ...

Advertising and Product Placement is something that is very unusual in the world of cinema. Some openly included in the story such as Transformers cars while several more done in a way that is more hidden ... Do you remember how Lois Lane obviously taking photos with a Nikon branded camera? Why is all this happening? The answer is directly spoken by Spurlock simply at the beginning of the film: the progress of time. First ad can be conveyed easily through the medium of newspapers, radio, and TV but now with the advancement of the internet and the movement of people who are increasingly being three such places no longer be adequate media campaign.

Marketing teams of each company were to change their marketing concepts. Slowly but surely we began to be bombarded with more and more billboards in the streets, the ads that appear on a computer screen through the Internet and of course that is focused by Spurlock through this movie: Product Placement in movies and TV series. The fact is the film now is something that is expensive. Film like The Lone Ranger budget spend 225 million USD and Iron Man 3 spending budget of 200 million USD, to ease the burden of the studio in all of the expenses that they would not be willing to cooperate with certain brands which will help finance the film.

Spurlock wanted to push the idea even further. Documentary that he is working on has a budget 1.5 Million USD and he wanted all the parts of the movie was filled with messages from corporate sponsors who want to help finance the film. At the end of The Greatest Movie Ever Sold into a documentary of Spurlock about how his efforts in making this movie and are looking for sponsors and barriers during filming. One of the most unique obstacles and hit the movies in general is how the role of sponsorship in the film's story change? There is one scene where Spurlock was asked to change the content of the ads in this film as judged by the sponsor is not in accordance with their vision. Considering the film was financed by the sponsors Spurlock powerless to reject it. From there he tried to interview several famous directors such as JJ Abrams, Brett Ratner, Quentin Tarantino, Peter Berg to constraints on them during filming when no intervention to the plot of the sponsors.

Unfortunately for the entire film is not quite striking. Outside part that I mentioned earlier this film has a rather flat groove and boring. Spurlock businesses looking for sponsors for the first time feels fresh but when he repeated the same method to find sponsors second and then the third time I started to feel bored. Spurlock himself even aware that this topic can not be expanded to a 90-minute documentary that in the latter half of the film is precisely the topic turned to how American schools still lack the financial costs to operate and had to lease the land to advertise. Not a bad topic but somewhat deviated from the main topic itself. Also for some reason I feel that the film is somewhat less striking ... as if Spurlock had to restrain myself not to overly criticize the sponsors of this film. Well, here's compensation may wish indicated by Spurlock - that he can not one hundred percent free to be creative because it was blocked by the sponsor (although the film is supposedly not shown at all to sponsors).